What Is IMAG? Live Camera Feeds for Events Explained
IMAG stands for image magnification, the live camera feed that puts the stage on a big screen so the whole audience can see. Here is what it is, when you need it, and what it takes to run.
IMAG puts the stage on the screen, live
IMAG is the live video of your speaker, performer, or stage, magnified onto an LED wall in real time. At a concert it is the close-up of the artist. At a conference it is the speaker the back rows could never otherwise see. It turns a distant stage into something every seat can follow.
Bigger rooms and crowds
If your audience is large or the room is deep, IMAG is what keeps the back rows engaged. For an intimate room it may be optional, but for sanctuaries, ballrooms, festival fields, and stadiums it is often essential. See our corporate event and concert and festival pages.
Cameras, processing, and an operator
IMAG needs one or more cameras, a video processor or switcher to route the feeds, cabling, and an operator to run the shots and switch sources cleanly. We bring the gear and the crew so the live feed looks professional, not like a home video.
Questions, answered
What does IMAG mean?
IMAG stands for image magnification. It is the live camera feed of your stage shown on a large screen so the whole audience can see speakers and performers clearly.
Do I need IMAG for my event?
If your audience is large or the room is deep, IMAG keeps the back rows engaged. Smaller rooms may not need it. We can advise based on your venue and audience.
What is needed to run IMAG?
IMAG needs cameras, a video processor or switcher, cabling, and an operator. We provide the equipment and the crew to run it.